Find your form, move with grace
FOUNDED IN THE UK 2021 DESIGNED FOR WOMEN BY WOMEN
We created Form & Grace because we wanted women to look good without
We aim to establish a brand that all women with all body types can rely on, and we want to empower women in their normal flow of life.
We make clothes you can move in with comfort and ease in mind.
Rüveyda is the founder and creator of Form & Grace. She is an entrepreneur and a
social advocate for women empowerment and happiness.
After graduating, she made a quick start to her business life. Rüveyda, who started her career with a textile factory, later found herself working with leading fashion retailers. So, she started from scratch.
After a few years in different locations, her path crossed with London. Following her dreams, she hatched an idea: A size inclusive activewear brand that empowers women and makes them believe in themselves and their potential. She believes that women should feel great, stronger, and happier as they are.
Rüveyda has positioned her textile brand as a wholesaler for the world's famous fashion retailers for more than 16 years. That is where our expertise comes into play. Now she uses this know-how for her initiative, Form & Grace. All of our garments are produced in Turkey following European Standards.
We are accessible! you can shop Form & Grace online from our website, from our Amazon account or in many shopping centres such as validate Westfield Stradford Store, Validate Welwyn Garden City, Validate High Wycombe Store, Validate St. Albans.